Do You Know Why We Use Social Media in Advertising?

Social media has become a part of social life. There are 2,31 billion people who actively use social media and it’s 1,97 billion accessed social media from their smartphone. Based on Global Web Index, Indonesia has ranked 9 countries whose population spend the longest time for social media. On average in one day Indonesia netizens devote their time to social media about 2,9 hours.

Social media presents a new communication to the community. The presence social media is used by the businessman to market their product. By using social media, their business will become more popular. This article will explain facts about social media in advertising.

There are more than a hundred social media in the world that you can use as a tool for advertising such as Facebook Ads, Google Adsense, Instagram Ads, etc. Then, why we use social media in advertising? Here the answers :

• Social media is built engagement and share. So promoting our product on social media is a creative way. The consumer will help us share our product with others, we can say this is an indirect promoting agent.
• Social media have access to a lot third party data. This data lets us reach uniquely targeted consumer groups and audiences.
• Social media advertising is also ideal for enhancing brand awareness. By placing the ads on the most visited social media platform, we can start building a larger fanbase.
• Social media ads have reasonable prices.

That all the reason why use social media is effective to advertise our product. Its simple, reasonable prices, and has a good impact on our sales product.[anjarrh/165410148]

References :

http://www.digitalmarketer.co.id/fakta-media-sosial/

https://digitalmarketer.id/social-media/menggunakan-email-dan-sosial-media-marketing-untuk-promosi-penjualan/

https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/